Car Detailing Training – On the Job, At a School, Or Train Online?

If you want to start your own car detailing business, you must have the right equipment, the right training, and a solid marketing plan. Although you’ll learn most of these things “in the field,” it’s best to start with a solid training foundation.

Your first option is to work at a detail shop with the arrangement that the shop owner will train you as an owner. That is, not just show you how to detail cars, but show you how to get customers, order supplies, hire and fire…all of the things that only the shop owner does. It’s rare to find a willing shop owner. Only if you signed a contract committing to not compete within 30+ miles would someone agree. And even then, you’ll likely have to work for free to sweeten the deal.

Second, there are many well established car detailing schools across the country. RightLook, Detailing Success, Detail King, and The Total Pros all do a fine job of training detail business owners. They take beginners and show them how to detail professionally. This includes how to handle difficult challenges like carpet stain removal, odor removal, oxidation removal, water spot removal, food spill remediation, etc. But the technical training is only half as important as the make-or-break problem facing all new car detailing businesses: how to get customers!

If you enroll in a detailing school, be sure to opt for the sales and marketing training. You must know where to find the customers and how to sell to them. Most of the teachers are ex detail shop owners. They know how to spend their advertising money to get results, and how NOT to spend it (note: the phonebook is a poor investment; so is radio and newspaper advertising).

Expect to pay $700 – $3000 for training depending on the school you choose, the course you choose, and your travel costs.

Finally, there are solid and proven courses that train you at home. The best home training courses include videos. Some even include a starter website and go into detail about how to attract customers on the Internet. The Internet is perhaps the single most important resource for new detailing customers (outside of referrals), so be sure to spend many hours researching Internet marketing!

Ultimately, how you choose to learn how to launch your detailing business depends on the time and money you have available. If you are short on time and money, you can certainly learn a necessary foundation by studying at home and practicing on the cars of family and friends.

No matter how you choose to train, the most important lessons will always be learned in your first 6 months as a business owner, confronted with the infinite number of challenges a small business encounters.

Training for Car Detailers

Introduction

Be sure you do two things before you even touch a customer’s car:

Learn a set of professional skills, including: the best way to bring engines to like-new, best way to remove carpet and upholstery spots, how to destroy smells, how best to polish as well as wax paint to the point of a better-than-new look, how to get rid of water spots, how to detail “nooks and crannies” (dials, vents, toggles, under seats, etc).

Buy professional gear. Don’t spend too much! There are just a handful of completely necessary items: wet/dry shop-vac, Cyclo polisher and waxer, electric power washing unit, and the all-important air compressor.

Understand professional marketing tactics. Today’s detail business must have good, working relationships with local vehicle businesses (dealers, mechanics, reconditioning shops, and body shops). It must also have a professional, visible website.

There are 3 resources you can find for training as a detailer:

Apprenticeships.
Car Detailing Schools.
Learn from the house.
Let’s take a moment to look closer at your options.

Option 1: Apprenticeship

If you asked me, I’d say that this is the most thorough means of getting the business knowledge. Simultaneously, it is also the toughest to arrange.

It will require that you labor for 6 weeks at an reconditioning shop more than 1 hour from where you live. Contact auto reconditioning shops outside of your area and explain that you want to start your own shop. Be clear that you will NOT be a competitor even if you do happen to be starting a mobile car detailing business. Offer to work at minimum wage or even less in exchange for total immersion in the technical and business workings of their shop.

For the first weeks, you’ll ideally be performing actual detailing: interior, out, and under hoods. You will encounter all the common cases (beverage spills, dog hair, food spots) that drive into a pro shop. You will get much faster at making them clean again as the owner shares his top car detailing tips.

3 weeks into your apprenticeship, you should start to learn the business aspect of the shop: what things to buy, where to get them, how much you should pay for them, how to get your name out there, keys to running a website, how to advertise to dealerships, how to treat customers, how and at what point to run specials, how to handle complaints…all of the plethora of issues that show up at a detail business daily. This portion of your training is far more critical than the first weeks in which you learned the fundamentals of how to detail a car.

At the end of 6 weeks, you should have adequate knowledge to do it on your own. But expect plenty of new issues to come up in the first half year that you will have to confront and succeed at fixing on your own.

On the job training only works – but only if you are ready to drive to a distant shop for 6 long, barely or not paid weeks, and only if you have a shop owner on board. I repeat: you may have to work for nothing (ie, an internship) to get a detail shop owner to agree to this.

Pros: Completely all-encompassing, hands-on learning in a real detail business.

Cons: Very hard to locate a shop owner receptive to training you.

Option 2: Reconditioning Schools

There are lots of detailing schools around the country which specialize in training prospective business owners with formal detailing lectures and seminars:

Detail King – located in PA.
RightLook – based in San Diego, CA.
The Total Pros – based out of L.A., CA.
Detailing Success – located in Big Bear City, CA.

Enroll for 16 hours in training classes, if not more. Be ready to pay at least $1200, including travel costs, and be gone for at least three days. Make sure that you pay for and get adequate marketing training – since it’s marketing-not your ability to do good detail work-which will make or break your business.

I have heard good things about these 4 companies, but at the top seems to be Detailing Success in Big Bear-run by Renny Doyle.

Pros: Doing based learning. Schools offer technical and marketing training from teachers who have done and seen everything there is to see.

Cons: A lot of money. Not a truly real-world experience in which you can learn how to deal with real-world customers and real-world issues (broken tools, irremovable odors, customer troubles, etc.)

Option 3: Learn at Home

There are books and DVDs you can find on Amazon.

Theses books and DVDs offer excellent technical training. They do show you ways in which to detail cars fast and thoroughly. However, they are mostly lacking in marketing training. They’ll cover marketing and sales, in general, however they offer not enough specific advice. For example, they recommend shelling out for phone book advertising. Phone book advertising is all but history in the car detailing business today.

Pros: Price and availability. A truly practical way to use your time and funding.
Cons: Doesn’t have a hands-on component.

Conclusion

How one chooses to train ultimately depends on budget and time availability. There isn’t objectively a right or wrong way to gain the skills needed to run a detailing business.

Here are 2 important pieces of wisdom for new detailers:

No need to overspend on supplies and equipment. It’s possible to do excellent work with only a few items of hardware and chemicals.

The real training will happen in your first 6 months as a detailer, independent of what method you used prior to going into business. Every vehicle is unique. Each customer (along with what they’re looking for) is different. After 6 months you can expect to have gained a whole lot of confidence.

Starting a Car Detailing Business: How to Get Your First Customers

The problem that new car detailing businesses face is that they don’t have a good resource for new customers. What they don’t realize is they have access to most of the people selling their cars in their city, for free, instantly. Where is this place? Craigslist.

Craigslist is now the busiest marketplace for selling used cars in the world. It’s free, easy to search, and there is a massive inventory of cars for sale by owners and dealers there. Also on Craigslist is an automotive services section that receives a lot of traffic.

If you can post a professional looking advertisement they’re introducing yourself, your services, and your prices, you’re guaranteed to get some phone calls and e-mails. What’s important is that you provide specific reasons why your car detailing service is better than the others on Craigslist. Most detailers there emphasize their low prices, but this approach is flawed. The problem with selling on price alone is that the customer perceives your work to be of lesser quality.

Instead, emphasize the quality of your service. Describe your detailing process in detail. Write a short biography about your professional car detailing experience. Specifically name the equipment that you own and the products that you use.

And, if you have photos of your work, displaying these photos is extremely influential. Don’t just show photos of your finished work. Instead, show before and after photos of the common issues like dirty interiors and oxidized paint that someone selling their car is looking for professional help with.

Car dealers will contact you to, as they spend a lot of time each day on Craigslist. Although you may not want all of their business, there are some very good car dealers that pay good rates and give steady business. It’s always good to have some reliable business that you can count on to cover your costs each month.

So if you are a new car detailing business and looking for more work, post an ad on Craigslist as often as possible. First look at your competition’s ads on Craigslist, and see how you can improve on their message and get more business. Often it’s just a matter of producing a more professional presentation with more details and more photos of your services. You will find that a lot of customers are looking for a more trustworthy car detailer and not just the cheapest option on Craigslist.